Behind the Art

01
Why Art?

Solving Real-world challenges with Creativity

The World Needs More Than Words—It Needs Art

In a world facing social divides, innovation gaps, and the need for deeper human connection, art is not a luxury—it’s a solution. It sparks conversation, bridges differences, and creates tangible change where traditional approaches fall short.

Disconnected Communities & Lost Cultural Identities

In many places, people feel disconnected from their heritage, their neighbors, and even themselves. Art brings people together—whether through public murals, interactive exhibitions, or cultural storytelling, it fosters belonging and unity.

Businesses Struggling to Stand Out & Engage Audiences

Creativity is the key to innovation, yet many businesses get lost in conventional strategies. Art helps brands tell unforgettable stories, create emotional connections, and design unique customer experiences that drive impact.

Social Injustices & Marginalized Voices Going Unheard

From climate change to human rights, the most urgent global issues need compelling narratives to drive awareness and action. Art is a powerful activism tool, shifting perspectives, amplifying unheard voices, and influencing policies.

A World That Stifles Creativity Instead of Fueling It

Many individuals dream of expressing themselves but lack the space, resources, or encouragement to do so. Through our workshops, mentorship, and creative platforms, we help aspiring artists and changemakers turn ideas into impact.

02
Our Vision & Mission

Our Solution - Creativity with purpose

Igniting change Through Art

Empowering Communities, Inspiring Action: Welcome to HIKIASY

At Hikiasy, we don’t just create art—we create experiences that transform, empower, and inspire action.

Our approach is rooted in creative innovation, storytelling, and real-world impact.

  • We innovate – We turn creative ideas into real-world solutions.
  • We connect – Our work is designed to bring people together.
  • We make an impact – Every project we do is rooted in purpose and measurable change.

Our Mission: we create transformative art that inspires change. Through innovation, storytelling and empowerment, we craft experiences that empower individuals, foster innovation, connection, and drive social impact. Our work sparks engagement, making a meaningful, lasting difference in the world.

Our Vision:   A world where every individual can freely express their creative potential and where art is a driving force for social and economic transformation.

Hikiasy utilize a dynamic, three-way model that combines Creative Innovation, Storytelling & Identity, and Empowerment & Engagement to unlock art’s full potential. Each element of our approach is designed to challenge the status quo, create lasting impact, and foster inclusivity.

Art challenges established norms and ignites new possibilities, enabling us to rethink the world around us. We use creative processes as a tool for transformation, breaking down traditional boundaries and unlocking fresh, innovative solutions.

    • Critical Reflection: Art encourages deep questioning of existing beliefs and perspectives, inspiring new ways of thinking and problem-solving.
    • Ideation & Experimentation: Through artistic methods, we foster innovation by encouraging experimentation, developing novel ideas, and exploring unconventional solutions.
    • Transformation: Art becomes a vehicle for designing new experiences, services, and solutions that reshape society, business, and culture.

At the heart of impactful change is the power of storytelling. Art amplifies voices, engages emotions, and connects individuals to their collective heritage, creating unforgettable narratives that resonate deeply.

    • Visibility & Awareness: Art highlights marginalized voices and underrepresented stories, amplifying the perspectives that need to be heard.
    • Narrative & Emotional Engagement: Through powerful storytelling, we evoke empathy and foster shared experiences that transcend boundaries, creating a lasting emotional connection.
    • Cultural Representation: Art preserves and promotes identity, heritage, and collective memory, ensuring cultural narratives are celebrated and protected.

Art isn’t just a reflection of society—it can actively drive change by empowering individuals and communities, engaging them in the creative process, and fostering collective action.

    • Emotional Connection: Art taps into deep emotions, inspiring solidarity and motivating individuals to act for a common cause.
    • Participation & Co-Creation: We engage individuals and communities in the creative process, enabling them to express their own voices, building a sense of agency and belonging.
    • Symbolic Representation: Art becomes a symbol of resistance, hope, and collective identity, uniting people in shared values and causes.
03
Our Approach

Conceptual Framework - Art for Development

Art possesses a unique power to inspire, challenge, and transform. By engaging emotions, fostering reflection, and amplifying voices, art can drive meaningful social change. Through various pathways and mechanisms, it not only raises awareness but also promotes action, leading to a more just and equitable society.

04
People

Leadership Team

Ranto Andrianarison

Co-founder & Executive Director

Lalaina Oliva Rafanomezantsoa

Co-founder & Creative Director
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